What Should We Expect From Master Plan Committee?
Based on the directive of President Muhammadu Buhari on the back of a steady decline in the development and administration of football in Nigeria, Sports Minister Sunday Dare has inaugurated a committee that will draw up a Master Plan for the country’s No 1 sport for the next 10 years.
What are the terms of reference of this August body headed by former NFF President Ibrahim Galadima?
Purpose: 1. To review: a. previous football development plans with the objective of identifying and utilizing positive solutions and programs, to fast-track the development of football in Nigeria.
b. SWOT analysis on football in Nigeria considering history, current state and potential future developments.
2. To design a new 10-year Football Master-Plan for Nigeria with defined implementation stages and timelines consistent with international football standards.
The Master Plan should be based on the following strategic goals:
a. Re-engineering the legal framework and structure of football administration: With regards to organization, management and commercialisation at all levels (National, State, Local Government, Schools and Community level).
b. Developing Support Structures – Define and implement support structures of varying capacities across the different levels, execute technical development programs covering academic, professional management and administration. These should include degrees from tertiary institutions (Strategic policy planning, Community regeneration and social inclusion, Grass Roots and Youth Development, Coaches and Referees Development, Women’s Football)
c. Professionalism in Football: Provide an incentivised framework, structure and implementation plan for improving the management of domestic leagues, football clubs and national competitions as sustainable commercial entities, in line with global best practice. This should incorporate sports marketing and branding, legal, medical and financial services (i.e. healthcare and insurance).
d. Sponsorship and funding – Design an integrated sponsorship framework leveraging television, radio and online platforms amongst others, by defining sponsorship categories from both local and international sponsors. Funds received may be targeted at talent identification at grassroots level; development and training of athletes and coaches; football administration and welfare; sporting competitions and facilities; and the national teams.
3. The Master Plan should incorporate strategies for the following key areas of consideration:
a. Roles for the Federal Government, State Governments, Local Governments, the private sector, development partners, and social enterprise sector in the development of the game.
b. The central role of infrastructure to the development of football at community, local, state and national levels.
c. The Football Pyramid and an incentivised operational framework that defines the roles of educational institutions, football academies, clubs, leagues and national competitions in the development of the game. d. The projected financial requirements and targeted expenditure plans, covering the different levels of the Football Pyramid.
e. An Implementation Framework for the restructuring of the domestic leagues.
f. An applicable code of governance for professionals (players, managers and agents) within the professional game.
g. A framework for commercialisation of football in line with global standards to include revenue generation for both the professional and the nonprofessional game; incorporating the ancillary sectors of the economy in the achievement of the strategic goals of the Master Plan.
h. The Master Plan should be divided into multiple implementation phases: Short- (1-2 years), medium- (3-5 years), and long-term (6-10 years).
Development Framework: 1. The Committee is to liaise with key stakeholders 2. Assignment of responsibilities to key individuals on Committee 3. Desk research for Historical, Gap and SWOT analysis. 4. Meetings, workshops and Plenary sessions for data gathering 5. Legal reviews 6. Presentation for validation and endorsement of the Master Plan 7. Approval and Presentation of the final Master Plan by the Minister of Sports.
Membership: The core membership could consist of key stakeholders and representatives of: · Ministry of Sports · Nigerian Football Federation · Confederation of African Football · International partners · Nigerian football leagues · Football historians.
Skills of the Chair: The Chair should have strong leadership skills and a proven track record of stakeholder engagement and networking.
The Chair should also possess: · Passion for football management and strategic policy development. · Knowledge of key networks of football in Nigeria. · Understanding of the voluntary, community and professional aspects of football.
Timeline: The Committee is tasked with developing and submitting the Ten-year Master Plan within 8 weeks of its inauguration.
Financial Considerations: The Committee’s expenses will be provided by the Ministry of Youth and Sports Development. All expense requests must be submitted for the consideration and approval of the Minister.
Reporting line: The Committee will report to the Minister of Youth and Sports Development or any other designated person(s).