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Analysis Update

Why Stakeholders Not Impressed By Super Eagles 800 Million Naira Sponsorship Deals

Major Stakeholders are far from impressed that this past week the Super Eagles have bagged two sponsorship deals worth 800 Million Naira a year because they say the main actors and the game itself will not enjoy this largesse as usual.

The NFF first celebrated a deal with Nigeria’s leading airline Air Peace, which will see it become the official airline of the Super Eagles.

The deal is worth 300 Million Naira a year.

This then followed the sealing of a sponsorship agreement with telecommunications giants MTN, which has long shopped for a Nigeria football property only to be blocked by local politics.

This will fetch the cash-strapped NFF a much-needed boost of 500 Million Naira a year.

However, Stakeholders have refused to celebrate these deals.

“They will get these monies, but they will be the same people who will steal it,” lashed out a prominent Stakeholder from the South South telling www.insideglasshouse.com

“The main actors, the teams and Nigeria football do not usually enjoy these sponsorships because the benefits always find their way into private pockets,” added another unimpressed Stakeholder.

“If all the monies from sponsors, grants and the Government running into billions of Naira had been put to good use, football in Nigeria would have long been a big employer of labour and big business like Nigerian music industry and Nollywood.

“Instead a handful of individuals preferred to line their pockets and that way compromise the future of Nigeria’s teeming youths.”


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